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Stick to the Brand Name Your Customers Recognize
Whether you are a small business or nonprofit professional, building and sustaining your organization’s brand reputation is essential to your success. Without the big bucks that corporations have to...
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Do the Images You Use Align with Your Brand?
Most small businesses and nonprofits use images to capture their target markets’ attention. Nothing tells a story better than a good quality image, right? But, what if those images don’t align with...
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I’m Writing a Book!
Over the summer, I plan to finish the book I started on small business branding. I am very determined to see this through, especially after starting three marketing-related books and not completing...
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Do Your Employees Feel Valued This Labor Day? New Study Says Only Half of US...
Labor Day, as a national holiday in the U.S. and Canada, is 120 years old this year. Its purpose? Labor Day “is a creation of the labor movement and dedicated to the social and economic achievements of...
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“B-to-B Marketing Must Become More Humanly Relevant”
Data, mobile, social media, digital, blah, blah, blah. What’s B2B (business-to-business) marketing all about? Being human! So says a terrific article in AdAge and I couldn’t agree more. Data and...
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What Happens to Your Brand When its Spokesperson Screws Up?
By now, you’ve probably heard about Subway’s former spokesperson, Jared Fogle, being in trouble for distributing child pornography and paying for sex acts with minors. It’s any brand’s worst nightmare....
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How to Boost Your Small Business’ Marketing
Next week, I’m heading to the northeast for a week of presentations to local small businesses. My topic? “How to Market Effectively.” Sounds fairly broad, so I’m narrowing it down to some basics. The...
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Top 9 Benefits of Building a Strong Brand
🔊 Listen to this Your brand is a combination of a customer’s experiences with your business/organization at every touchpoint. Each memory, thought, impression, website visit, story, sales letter,...
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13 Black Cat Marketing Tips
It’s Friday, the 13th! What a perfect time to share 13 marketing tips to exude a professional brand. Professionalism is not just an idea; it’s a big deal. Having a team of dedicated and professional...
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